July 17 is World Emoji Day. So, it only seems fitting to celebrate the global impact emojis have had in our everyday lives both as consumers and marketers.
Currently 92% of consumers are using emojis online and marketers are starting to take note of the trend. In fact, emoji-based marketing campaigns are increasing by 777% year over year.
Why are emojis so popular? They’re cross cultural – everyone can understand an image despite which language we speak. They’re emotional and personal.....