Google recently released a new study revealing 8 in 10 Smartphone Shoppers are using their mobile devices to read product reviews, compare prices, look up product inventory, and leverage coupon codes while in-store. Those of us who work in the mobile industry were not surprised by this stat, but many retailers were. We know that mobile has influenced the path to purchase, basket size, and overall customer experience; but to hear 8 in 10 are using it in-store, half for as....