Hi everyone! My name is Amy Chesebrough and I’m excited to be a contributing author on our Customer Analytics blog. I’m a journalist by degree, but admittedly this is my very first blog post! For the past 7 years I’ve been fortunate enough to manage field marketing strategies and campaigns for a lot of fun industries: casinos, hotels, sports, media, travel/transportation and communications. Is it just me or does anyone else think that gone are the days where analytics are just for the number....