Our annual consumer channel preference study looks to explore how consumers want to be reached and which channels resonate the most. This year we delved deeper into mobile vs. non-mobile consumers and the findings may surprise you.
The study, titled Channel Preference for both the Mobile and Non-Mobile Consumer, surveyed 1,991 U.S. and 3,816 Canadian households to determine which communication channels they both prefer and trust.
Overall, we uncovered three mobile consumer trends....