From the giant cups of Coca-Cola featured on every America Idol, to the two and half hour GM car commercial Michael Bay called Transformers, product placement can provoke a lot of eye-rolling. There’s something so inauthentic about it, and really if something looked inauthentic in Transformers, that’s saying something. And behold Stephen Colbert, reading a memo from sponsor Wheat Thins, detailing how he could incorporate the crackers into his show.
Yes it can....