Let’s call it a silver lining on a dark cloud over 500 miles wide. Thanks to Hurricane Irma – who barreled through our State, covering it from coast to coast – our St. Petersburg staff had the unique perspective of being both consumers and marketers during a time of trouble. Using our loyalty lens, we saw the good, the bad and the ugly from brands and retailers big and small. From the curated examples below, we can almost predict with certainty which of them built lifelong customers and....