As a marketer, I couldn’t be more excited about the CMO panel on the main stage at PBLS11 . As previously mentioned, the CMO panel moderated by Professor Tom Davenport, included SAS CMO Jim Davis and his peers, Paula Puleo at Michaels Stores and Scott Hudgins from The Walt Disney Company.
The discussion centered on the idea that today’s customers demand superior engagement, personalization and value. As a result, traditional ideas of marketing are not enough, and responsibility for the....