Ask businesses what they want and expect from their loyalty programs performance, and you’re likely to hear a variety of goals and benchmarks – increased engagement, improved retention rates, sales growth, attract more Millennials, create more brand “stickiness,” etc. But in order to achieve these goals, a loyalty program must first be something people want to participate in. After all, a loyalty program can’t have any effect if customers are unaware of it.
It should come as no surprise....