With the first few weeks of the NBA basketball season cancelled and the remainder of the season in jeopardy, franchise owners must wonder if jilted fans will return in the same numbers after the labor dispute is over. Not the Memphis Grizzlies. Named as the “Hottest Team in Sports” in 2011 by ESPN The Magazine, the franchise has gone to great lengths to put into practice one of the four fundamental principles practiced by some of today’s leading marketers: strong....