By David Jonker, Senior Director, Product Marketing, SAP
In Sandy Smolan’s documentary The Human Face of Big Data, people show they’re only too aware of the potential of Big Data to change the world for the better and the worse.
Big Data can help us to improve our lives in all kinds of ways. However, there is also the potential to misuse that data. Retailers may use it irresponsibly to bombard customers with sales messages. Hackers may use it fraudulently. My industry colleague Timo Elliott....