Tis’ the season to start budgeting. Fa la la la, la la la.
Ok, all jokes aside, how is your 2014 budget coming along? Whether you’ve already started working on it or it’s on your to do list, one thing is certain, you need to make marketing automation an investment priority.
So what exactly are you investing in?
The technology is just a piece of the puzzle and will only get your so far. More importantly, you need to invest in the resources needed to do the heavy....