The ROI of social media marketing and Super Bowl campaigns has been a hot topic for some time now.
Companies are finally viewing these initiatives in terms of business outcomes, not just branding vehicles.
This season, brands leveraged Chirpify to activate their Super Bowl campaigns for conversion.
Here are a couple of examples…
“Brandwatch says the social media buzz is all about avocados, with 50 percent more hashtag mentions than the next closest Super Bowl advertiser....