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Black Friday was once like the Superbowl of Shopping- the one day a year when thousands of deal-seekers would show up at the mall at the crack of dawn, score some bargains, and be home in time to watch the game on TV.  It was all so simple in those days. And then retail businesses realized that they were missing out on 6 or 7 critical hours of the busiest shopping day of the year and opened at midnight on Black Friday. And if they were going to open at midnight- then why not open at 10PM ....