Black Friday has just passed and the stories of clamoring crowds are all that’s left. The phenomena is the biggest retail day of the year and, for many, a make-or-break event. Black Friday is showtime—the moment to stand up and perform for a (hopefully) packed house.
But is Black Friday a good thing? Does it really play to the strengths of your brand? Does it really help turn your customers into fans? Retailers and the public created Black Friday in an earlier age, before today’s technology ....