It’s safe to say that Big Data has long passed a tipping point. In fact, it’s estimated that the amount of total information on the internet doubles every three years. To put that in perspective, Walmart, for example, accumulates some 2.6 million gigabytes every hour from its customers.
But there’s a challenge with this data deluge: not only how to manage the information influx, but how to choose which data is important and which isn’t. Information that doesn’t promote customer loyalty can....