When writing a blog post about Big Data and its customer loyalty potential, it helps to frame the conversation with some big numbers first.
For starters, Big Data isn’t just Big. It’s really B-I-G! According to IBM, some 2.5 quintillion bytes (a ridiculously long number with 18 zeros in tow) of data are generated every day – so much so, that the computer giant estimates that 90% of all the data in the world today was created in the last two years. That includes everything from your last....