Earlier this month I had the chance to present at the Market Research Technology Event in Las Vegas. Beyond the fact I just could not get accustomed to watching people walk by conference rooms swigging beer and wearing in flip flops; for me the event raised more questions than provided answers.
During the conference, one of the most quoted reports was McKinsey’s: Big data: The next frontier for innovation, competition, and productivity. For me, one of the most striking....