At first it may seem counterintuitive, but the truth is, too much hype and too much buzz can put even the best new business solutions at risk. After all, it’s difficult for innovation of any kind to live up to accelerated expectations once terms like “silver bullet,” “supercharged” or (my personal favorite) “secret sauce” become part of the mix.But part of my job as a business development executive at IBM is to be able to distinguish hyperbole from reality, and over the years, I’ve been able....