We love “before and after” pictures.
A house that’s fallen into disrepair can be renovated into a design showpiece. An abandoned, malnourished puppy can be nursed back to health. A closet or garage can be organized from a complete mess into a system that is easier to use day in and day out.
Why are these contrasts so appealing? Because they help us to see the potential in a way that can inspire us to tackle a similar change with the expectation of similar positive results.