On the heels of its incredibly impactful Super Bowl campaign in which Avocados from Mexico scored more than 3 Billion impressions, the collective has teamed up once again with Chirpify to activate social media as a mechanism for converting consumers. The group’s SXSW campaign runs under the banner #AvoHappiness, and joins its Avo-matic rolling restaurant in the SXSW SouthBites Trailer Park.
If sampling terrific culinary treats at the event isn’t enough to evoke a smile, the group....