Odell said customers have come to expect the same connected experience in their cars as their phones provide. Ford obviously saw this coming a long time ago, which is why the company has been so successful bundling SYNC capabilities in its cars. But the connected car momentum hardly begins and ends with Ford. Odell said 79 percent of industry experts believe connectivity will soon be the primary decision in car purchases and 8o percent of cars will be “connected” by 2020.
“This is more than customers connected to vehicles, it’s about cars connected to their surroundings,” said Odell. “We see real changes in how people will travel.”
Future vehicles will help ease traffic jams, parking issues and accidents by taking human error out of the equation. The New Ford Focus is a good example because it brings advanced tech, like hands free parking, to masses. “We envision a truly integrated network not just for cars but for all transportation,” said Odell.
Find a parking spot with me on Twitter @TClark01. This story originally appeared on SAP Business Trends.
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