If you’re running a loyalty program and you aren’t soliciting customer feedback, you’re missing out on valuable intel that not only can help you improve the program, but can actually build brand loyalty. Customers who feel that their opinions are valued and, possibly, used to enhance the program, are more likely to continue to purchase with your brand.
According to a survey released by Cint, 62% of global consumers say they are fairly or very likely to purchase a brand’s product if the brand....