Over a quarter of internet users (27 percent) across 17 countries strongly agree* that they are willing to share their personal data in exchange for benefits or rewards like lower costs or personalized service.
In contrast, 19 percent are firmly unwilling* to share their data.
Asked whether they agree or disagree with the statement “I am willing to share my personal data (health, financial, driving records, energy use, etc.) in exchange for benefits or rewards like lower costs or....