I’ll admit, until recently I didn’t know the practice of looking at something in a store and then buying it online had a name, “Showrooming”. Smart phones make this easier to do, even while you are standing in the store in question. A survey from the Pew Internet and American Life Project details the following:
52% of shoppers with a cell phone walked into brick-and-mortar stores, saw products that interested them and did at least some research by....