1. How to Use Big Data, Gamification for Better Rewards Programs – BizReport
Whether the business is a restaurant with a punch card or customers earn redeemable points based on purchase, there are ways to improve the reward experience to build a more loyal customer base.
2. When it Comes to Loyalty Marketing, Sometimes Less is Really More – Retail Customer Experience
The propensity to load programs with benefits and features is based on the assumption that....