On November 5, 2012 Apple announced it had sold three million iPads in an astonishing three days since the launch of its new iPad mini and fourth-generation iPad tablet. Another breathtaking record for a company that just announced quarterly revenue of $36 billion and quarterly net profit of $8.2 billion for its fiscal 2012 fourth quarter. When purchasing a product directly from Apple, in this instance an iPad, Apple’s consumers have two primary options. A consumer has the option of....