The following is Part 2 of a two-part series on driving customer loyalty in a digital world.
In Part 1 of this series, we covered the need to deliver personalized, relevant engagement to customers involving large amounts of data, across a diverse and increasing number of media channels. This second part of the series discusses an analyst’s advice on how to achieve that goal.
In Constellation Research’s recent report on loyalty and digital marketing, it recommends that marketers take five....