Millennials, the generation typically considered to be born between 1980 and 1994, are just now developing into key players in the economic landscape. As this generation enters the workforce and becomes more active consumers, the choices they make will have a large impact on how retailers and brands interact with them.
If recent studies are any indication, more and more of those interactions will happen digitally. According to a recent FICO survey, Millennials are more willing to embrace....