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February 2013 In 2009 Altair launched a host of direct marketing programs to group dental practices whose goals were to save marketing dollars by better targeting of, and communications with, their ideal patients/customers. Today, 70 dental practices in 22 different states are using the Altair solutions to track marketing ROI’s upward to 200%. “We are very proud of the savings and ROI measures that we have been able to produce for our dental partners and will be expanding our partnerships to....