My first morning in Davos for the World Economic Forum’s Annual Meeting, I attended a panel hosted by Edelman and the Financial Times releasing the findings of the Edelman Trust Barometer. For the last 14 years, Edelman has been measuring the trust people have in government, media, NGOs, and (of obvious importance to me) business. Richard Edelman gave his report on the “State of Trust” and there were some very interesting findings.
One in particular stuck out....