A fairly recent phenomenon called "showrooming" offers opportunities and threats to today's retailers. Customer loyalty is at stake.
While you may not yet know the term, you may have done it. If you have ever walked into a store, found something you wanted to purchase, and then used your smartphone to check reviews or search for a better price online—you are part of showrooming.
Verint’s Daniel Ziv, vice president, voice of the customer analytics, recently examined this....