Video campaigns are incredibly effective communication tools. Consider that 90% of the information humans take in is done visually and remembered 40% more reliably. When both audio and visual senses are stimulated, as is the case with video content, that rate of recall jumps to 68%. Video is also an excellent medium for driving emotional engagement and forming lasting brand-customer connections.
And the good news is that people like video content – it accounts for 74% of....