Customers are Ignoring You (Photo credit: ronploof)
The old adage “the customer is king” is probably truer today than ever. In fact, the customer is not only king, but can also be the judge, the jury and the executioner when it comes to a company’s brand, reputation and success.
In today’s “online at all times” environment the typical customer is:
Mobile – In constant contact with “friends” and “followers”
Social – Has access to Facebook, twitter and all of the latest social communities....