Data is the key to refining any marketing channel. Referral is no different. Stats for which advocates refer the most, how long it takes them to do it, and what other kinds of interactions they have with your brand tell you how to tweak your program and get more people moving through the referral funnel.
But that’s just scratching the surface. You can do much more with that data than just build a better referral program.
The advocates touting your products to their friends and driving....