Marketers don’t want strategies that simply get the job done. They want an approach that consistently delivers positive results and a better return on their investments – a reasonable assumption. And today, there is a group of advertisers who know what works best.
So, what do some marketers know that others don’t? The answer is people-based marketing.
First, let’s take a moment to understand what people-based marketing actually is: A strategic discipline that leverages first-party....