So you want to create a campaign that catches on like wildfire. 100 million internet users watch online video every day, and 90% of online shoppers say video greatly helps them make purchase decisions. Who wouldn’t want tap into such a popular medium?
But while “going viral” is a common dream for creative teams, be careful not to let it become your only goal.
Your aim should be to create a video marketing strategy that focuses on high quality content that adapts to....