Brands often over-think the process in trying to “surprise & delight” their customers. It doesn’t have to be complicated. In fact, it should be simple, focused on the things that matter most to a customer as well as easy to execute and customize. Here are a few ways to accomplish that:
1) Surprise Rewards. There are specific moments when a QSR brand knows it has their customers’ attention: the moment they enter your restaurant, place their order, pay for their....