Retailers need referral marketing now more than ever if they want to compete in e-commerce.
The reason is that one company is completely dominating the space. In 2015, Amazon had $79.3 billion in total e-commerce sales. The next closest competitor, Walmart, had just $13.5 billion. Ignoring money, Amazon also accounts for an incredible 74% of total online sales.
Amazon is crushing it and they aren’t going anywhere. But referral marketing presents other retailers—from big box stores to....