B2B companies typically work with several Big Data sources – marketing automations, sales platform, billing system, and customer service to name a few. The sheer volume of data from these systems can be intimidating and taxing to an IT department. On top of that, business leaders are asking to have more and more new data sources (e.g., social media, natural language processing, operations performance) included in reporting and analysis.
This has precipitated in growing the popularity of....