A few months back, our CEO Kevin Nix sat down with R “Ray” Wang and Vala Afshar of DisrupTV, Constellation Research’s web series with industry thought leaders. What resulted was an insightful conversation, delving into the world of customer loyalty and experience, noting how far the industry has come and how far it still needs to go.
From loyalty’s greatest area of need to thinking about the entire customer journey, we’ve pulled out the 5 reasons it’s time for you to hit reset....