For marketers, loyalty is top-of-mind.
Nearly 60% of Fortune 500 brands are increasing their focus on building loyalty this year, and U.S. businesses will spend around $90 billion on non-cash rewards, such as points, gift cards, merchandise or incentive travel, to do so.
Yet for customers, loyalty is easily forgotten.
Almost 80% of all consumers claim they retract their loyalty more quickly today than three years ago, and over 60% have switched their business from one brand to another in the....