By Daniel Wellers, Strategy and Research Lead, Portfolio Marketing, SAP
In 2005 British yachtswoman Ellen MacArthur became the fastest person to circumnavigate the globe alone. For this record-breaking achievement, she gained both international renown and the title of Dame Commander under the British Empire.
But on that 71-day journey she also came to understand that her very survival depended on how well she managed the resources in her boat, and that it was a completely closed....