As more companies warm to the notion of becoming their own publishers, here are a few pitfalls to avoid before launching an employee brand journalism strategy.
Just because someone else wrote it…
How many times have you endured: “In today’s challenging, global economy…” – or something just as banal? Maybe you’ve used it yourself? I know I have. Guess what? Just as water will always be wet, the global economy will always be challenging. And social media will hyper-connect us like never....