I have the good privilege to work with colleagues that represent all the best qualities of data-driven marketers. Jenn Chase and Matt Fulk lead our Marketing Services team, which has collaborated with me and my peers in dramatically improving our marketing results by using our own Customer Intelligence solutions.
This "drinking our own champagne" story has garnered attention outside of SAS, and one such article was published on December 11, 2013 on the Plotting Success Blog by Software....