Believe it or not, holiday shopping season is just around the corner. In fact, a 2015 survey by G/O Digital found 47% of respondents started thinking about gift ideas before November. Moreover, data from Creditcards.com found 32 million Americans had started checking items off their holiday shopping lists as early as September in 2015.
This year, retailers should invest in the gift that keeps on giving to consumers: relevance. In other words, brands should provide holiday shopping....