If people are downloading your app but not really engaging with it, then adding gamification could be the key to building mobile moments for your followers. Gartner predicts that by next year, 70 percent of Global 2000 organizations will provide at least one gamified app. Gamification can re-energize your flagging mobile app strategy in three major ways.
1. Give Back to Your Audience
You are using your mobile app to track the behavior of its users. In exchange for their data, you should....