If you don’t like change, 2017 was a bad year to be a loyalty marketer.
Change in the loyalty space is a good thing. Necessary even. Most of our legacy approaches were established when Max Headroom and Duran Duran were still a thing, and have evolved very little since. Stubbornly, loyalty marketing has remained static while the whole world has changed around it.
That’s why we embraced the crazy number of shifts we saw this year that bring the promise of upending our thinking....