It’s easy to think that models are only for math people, but in fact, many marketers and analysts reference models every day without even realizing it! One of the most widely used and well-known family of models are Customer Lifecycle Models. Even if we don’t have the expertise to implement a lifecycle model, it’s still important to know the underlying logic and key principles. Below we’ll outline the key principles that make up a solid customer lifecycle model.
The Art and Science of....