Your brand is the promise you make to customers beyond a great product. Case in point: When Nike sold $2.6 Billion worth of Air Jordans in 2014, it wasn’t just because people wanted cool kicks. They knew they were buying an image that’s synonymous with hard work, swagger, and peak performance.
Referral, on the other hand, is often considered an impersonal transaction. Lots of marketers just think, “I’ll give my customers $5 in store credit and they’ll refer all their friends.”
That couldn’t....