Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face.
Word-of-mouth marketing works for companies of all sizes, but you might just have a leg up if you’re a small local business. A new restaurant is a perfect example. If a friend tells you about a wonderful dining experience at a spot nearby, it’s easy to check it out for yourself.
If during your meal, the owner greets....